brand trust Pillars™
Connecting Values to Value® results
in stronger RELATIONSHIPS and deeper TRUST.
In business, there is nothing more valuable than trust. Our trust pillars are an invitation to interrogate the trust between your brand, its ecosystems, and the stakeholders within.
Traditionally, we've thought of trust building via linear customer journeys that travel through imaginary sales funnels.
New research shows that our business relationships travel along two or more non-linear journeys based on the brand relationship (values) and the opportunity for purchase (value).
The companies that understand the relationship between these two non-linear journeys (ecosystem journeys) are what we call Stakeholder Brands™.
They seek value exchange enhanced via values alignment,
using Stakeholder Marketing.